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One of the fastest growing industries in the world, the travel and tourism sector is a major source of
revenue generation and employment creation, which is why countries across the world accord very high
importance to tourism promotion. In India as well in Rajasthan too, tourism is being seen as one of
the prime engines of growth.
After a couple of difficult years, tourism is on the upswing worldwide. Rajasthan is no exception.
The year 2003 witnessed a record number of tourists coming to India and they are increasing by leaps
and bounds every year. The need of the hour is to maintain the momentum. Implementation of the pending
aviation reforms, centre-state co-ordination in framing policies and rationalising tax-structure,
public-private partnership in marketing and building tourism infrastructure etc. will go a long way
in sustaining the tourism boom. In addition to that, there is a strong need for exploring new avenues
like night tourism, summer tourism etc.
The importance of Tourism in Rajasthan is immense. It is a driver of growth and employment generation.
There has been a perception that Jaipur is too hot during the summer and monsoon -- therefore, not a
destination during this period. The reality is that the mornings and evenings are extremely pleasant
as compared to source markets like Delhi, Mumbai and Ahmedabad.
Also, fine hotels are available at reasonable rates during this period. It can, therefore, be positioned
as a great get-away for people of Delhi or Gurgaon, Noida and near by area who can just drive down. People
of Mumbai / Ahmedabad can fly down taking advantage of the LCC fares.
Keeping this in mind Confederation of Indian Industry proposes to promote the long weekend and showcase
it as an option for short breaks for promoting off season tourism in the state, specifically in Jaipur.
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| Art & Crafts |
| Rajasthan is a rich repository of arts and crafts. Stone, clay, leather, wood, ivory, lac, glass,
brass, silver, gold and textiles were given the most brilliant forms. |
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| Folk Music & Dance |
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The people of Rajasthan live life to the hilt. After hard work in the hash desert sun and
the rocky terrain whenever they take time off they let themselves go in gay abandon.
There is dancing, singing, drama, devotional music and puppet shows and other community festivities
which transform the hardworking Rajasthani into a fun-loving and carefree individual.
Some of the better known forms of entertainment are Ghoomar dance, gair ghoomar, gair,
chari dance, kachhi ghodi, fire dance, drum dance, kathputli, maand etc. |
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| Festivals |
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Jaipur has international presence on the travel and tourism map due to the festivity.
The important festivals includes The Gangaur Festival a festival devoted to Goddess Parvati,
the consort of lord Shiva, Elephant Festival – A festival to celebrate Holi, Teej Festival- A
festival to mark the advent of monsoon are few of them to be named. |
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| Rajasthani Cuisine |
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Rajasthan is well known for its delicious recipes. In the royal kitchens of Rajasthan,
as well as most other states, food was very serious business. Rajasthani cooking has
its own unique flavour and the simplest, most basic of ingredients go into the preparation
of most dishes. Few of the well known dishes include Lal Maas, Jungle Maas, Sule, Dal Bati
Choorma, Khatta, Gatta ki Sabji, Mishri Mawa, Ghevar, Jalebi, Rasgulla etc. |
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| Sports |
| The important adventurous sports played at Jaipur includes Horse Polo, Golf, trekking and
Rock Climbing, Camel Safari etc. |
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| Monuments / Sculpture |
| Rajasthan has a remarkable stand as far as its heritage sculpture and monuments are concerned.
Jaipur is also known as pink city the world over and has a great significance on the world map
of tourism. Some of the important monuments includes temple with wall paintings at Galta, Sun
Temple, Amber Fort, Albert Hall, Chhatris at Getore, Sisodia Rani Ka Bagh, Govind Devji Temple,
City Palace, Jantar Mantar, Old city, Isarlat, Nahargarh, Hawa Mahal, Samod Haveli etc. |
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